Using vivid language to stir up emotion is one of the best ways to provoke prospects to take actionEver wondered how some real estate agents can craft property descriptionsthat hit home with buyers? How do they choose their words in a way that makes the ordinary sound enticing?It may not be as hard as you think. In fact, I’m going to share a simple secret. Those agents use words that toy with the emotions of their audience. Some writers refe
The infrastructure around a listing is becoming increasingly important to house hunters. It’s more than just public transportation options; it also includes the condition of highways and sewers, as well as the state of the drinking water.“Cities that keep up with infrastructure needs are a big step ahead in attracting home buyers,” says Scott Muldavin, chair of the Counselors of Real Estate, an industry group based in Chicago. Buyers
As homeowners gain more equity, they are expected to continue heavily investing in home improvement projects and repairs through the third quarter of 2018, according to the latest Leading Indicator of Remodeling Activity report released by the Joint Center for Housing Studies of Harvard University. The LIRA index projects annual gains in home renovation and repair spending of 6.3 percent for the fourth quarter of 2017 and up to 7.7 percent by
Consumers trust real estate professionals and lenders more than online sources or family and friends when it comes to obtaining information about mortgages, according to a new Fannie Mae survey based on 1,000 responses. Recent home buyers surveyed, including younger age groups, say they consulted multiple sources of information about the mortgage process but found lenders and real estate agents to be more credible than mobile apps, websites, an
Your clients may one day live in a battery-powered home, and that’s getting closer to reality for homeowners in New York, California, Massachusetts, Hawaii, Vermont, and Arizona. Many municipalities in those states are revamping their electrical grids and turning to batteries to make them more efficient. But the average homeowner likely won’t notice the change. Most plans call for batteries to be tucked into a sort of neighborhood junction bo
One of the biggest segments of new renters is empty nesters ages 55 and up, as multifamily developers reconsider their original focus on millennials. Between 2009 and 2015, the number of renters older than 55 increased 28 percent, or 2.5 million—the largest uptick of any age group, according to data from rental listing site RENTCafé. Meanwhile, the number of renters ages 34 and younger rose just 3 percent during the same time period.“Loweri
The city of Austin, Texas, has been named the “most changed” in the country over the last decade, with the most dynamic transformations to its housing market, incomes, crime rates, and economy compared to any other large U.S. metro, according to a new analysis by MagnifyMoney, a subsidiary of LendingTree. In fact, several Texas cities topped the list of most evolved economies and housing markets in the last 10 years.MagnifyMoney analyzed dat
Listen to your clients, and give them what they ask forKey Takeaways It’s basically about being considerate of your clients’ needs; respond, show up on time, listen and be a good agent.The last thing you want to do is upset your real estate clients. Satisfied clients refer more business your way, and happy clients go a long way in making your job more enjoyable.If you’ve ever sensed annoyance, anger or frustration in your client’s demea
Towns in Texas, Michigan and Colorado offer affordability and lifestyle perksRealtor.com has announced its 2017 hottest ZIP codes, and 10 Texas, Colorado, Michigan and California towns dominated the list.Realtor.com analyzed 32,000 ZIP codes based on the time it takes properties to sell and how frequently homes are viewed in each ZIP code. Homes in each of the markets in this year’s top 10 list sold in an average of 21 days — 29 days faster t
Networking and building relationships are the core of a satisfying real estate career, and the more people you meet, the more confident you will becomeWhen the market slows what’s a new real estate agent to do? The answer is simple: Embrace the down time and revamp your career. This is the perfect time to optimize your efforts by planning, polishing your presentation tools and implementing systems.Here’s a list of the top nine activitie
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