From targeting to nurturing, the best ways to reach homebuyersKey Takeaways Build a homebuyer persona, identify buyer triggers, target, and provide enough information to satisfy window shoppers but withhold enough that serious buyers will give their contact information to know more.Do you want to generate leads right on Facebook or Instagram without having to direct traffic to a landing page? Piece of cake, just use Facebook Lead Ads.I wrote abo
Breathing life back into sales leads that have gone quietIt’s no secret that keeping real estate leads alive largely comes down to engaging with consumers in a way that keeps your listing — and unparalleled service — top-of-mind.For many of us, that means constantly sending a large number of emails. Well-intentioned though this digital persistence may be, the impact of an inbox barrage can be questionable; according to a recent Dynmark
Constrained inventories are pushing up home prices at a rapid pace in nearly all major metro areas in the third quarter, the National Association of REALTORS® reported Thursday.The national median existing single-family home price in the third quarter was $254,000, up 5.3 percent from the median a year ago of $241,300.Single-family home prices rose in 92 percent of the 177 measured markets last quarter, NAR reported. Nineteen metros saw double-d
As more builders face labor shortages, they’re starting to look for new and faster ways to train more workers.For example, the Colorado Homebuilding Academy, a nonprofit organization, opened this year to offer a free eight-week “boot camp” to help increase the builder labor force. The course is founded and funded by Oakwood Homes, a homebuilder based in Denver that is owned by Berkshire Hathaway."Every single year, the labor situation has b
The Republican leadership in the House has released its long-awaited bill to reform the nation’s tax code, and it raises significant concerns for middle-class homeowners because of limits on the mortgage interest deduction and the deductions for property taxes and state and local taxes.“This legislation closely tracks with the House Republican blueprint for tax reform released this spring, which threatens home values and takes money straight
Homeowners are increasingly turning to real estate agents for help in selling their home, as the share of for-sale-by-owner sales remains at the lowest share on record, according to National Association of REALTORS®’ 2017 Profile of Home Buyers and Sellers.Sellers’ use of a real estate agent remained at an all-time high this year at 89 percent, according to the survey. Meanwhile, for the third consecutive year, for-sale-by-owner sales conti
With 7 members added to the team this month, we're more stoked than ever to get all of you wheelin' and dealin'. And hearing all your background stories and goals motivates me even more...This month we've welcomed Christie Harding that is dealing the Sarasota-Bradenton area, William Reed dealing the Tampa Bay area, Colette Lewis-Beckley dealing North Texas, David Balderas dealing the North Tampa Bay area, James B Osier dealing the Dallas
With 7 members added to the team this month, we're more stoked than ever to get all of you wheelin' and dealin'. And hearing all your background stories and goals motivates me even more...This month we've welcomed Christie Harding that is dealing the Sarasota-Bradenton area, William Reed dealing the Tampa Bay area, Colette Lewis-Beckley dealing North Texas, David Balderas dealing the North Tampa Bay area, James B Osier dealing the Dallas
Little things mean a lot when it comes to making a big impression on clientsKey Takeaways A memorable client experience includes good communication, personalization and close attention to detail.One of my favorite places to sit is out on the patio of my office with a cup of coffee. Not only is the environment amazing, but every day, I also get a vital lesson in excellent client service and going the extra mile from my neighbor Tony at Southern Ca
Master these techniques to maximize opportunities for your listings and personal brandKey Takeaways If you want to get exposure from a media outlet, you have to perfect your pitch by knowing the audience, creating an angle, nailing the timing and being ready to be a resource at any moment.There is an art to drafting offers that stand out and negotiating a successful close that real estate agents must learn to master. What if I told you those sa
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